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DULUTH REBRAND

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The city of Duluth, MN needs to rebrand and modernize their logo. This project, I gave a personal twist to it and was inspired by the northern lights and north shore. When I researched the northern lights, I found that purple and green are the most common found colors within the northern lights. The beautiful hues and organic shapes you will see are used frequently throughout the logo variations and applications. 

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Final Logo Variations

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Top left, I use as the Duluth's primary icon for the bold usage, then top right is the vertical version of the logo which reflects cliffs and the night sky on the north shore and the bottom logo is the horizontal variation for easy reading.

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Brand Extensions

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Brand Applications


eco-tote-bag
Manhole-Logo
street-banner-v-1
Pin-duluth
police-badge
parks-and-rec-badge
city-hall
farmers-market
‹ AKASPORT
› Greg Running Real Estate Team

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